A mission statement is a statement of the purpose of a company or organization; its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."
Every organization has a mission statement. Here are a few from some well-known companies:
Apple Inc.: Apple Inc. is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing resources for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.
Chevron: At the heart of The Chevron Way is our vision to be the global energy company most admired for its people, partnership and performance.
Ford Motor Company: We are a global family with a proud heritage passionately committed to providing personal mobility for people around the world.
Harley Davidson Inc.: We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
Hershey Company: Undisputed Marketplace Leadership
Microsoft: At Microsoft, we work to help people and businesses throughout the world realize their full potential.
Nike Inc.: To bring inspiration and innovation to every athlete in the world.
Walt Disney Company: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
As I read through these mission statements, and understand their motivation to get me to buy their product, the thing that strikes me is how temporary - and limited in scope for who they are trying to reach - it all is.
At Life Bible Fellowship Church we want to be about the eternal, not just the temporary. On Sunday we will be unveiling the new Mission Statement for Life Bible Fellowship Church. That means a mission for you, me, and anyone who walks through our doors and chooses to call LBF home. A mission and vision designed to guide us specifically and strategically to reach people for Jesus Christ, and love and serve in the way that Christ calls His followers to love and serve.
Join us on Sunday for very special and unique services where we hope to clearly communicate who God is calling Life Bible Fellowship Church to be, and how He is calling all of us to get there.
See ya Sunday!
Jeff
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